Boris Stoyanov-Brignoli

Leading IT, data, and engineering teams with responsibilities in e-commerce, retail infrastructure, and data/AI, ensuring seamless omnichannel experiences for Decathlon Canada.

• Oversaw the development and continuous evolution of decathlon.ca, achieving over 99% uptime while leading its transformation into a fully omnichannel national platform.
• Directed the migration and stabilization of the Order Management System (OMS), enabling 24-hour delivery through a redesigned fulfillment strategy and expanded checkout payment options.
• Led end-to-end optimization of the customer journey (top and bottom of funnel) by designing and deploying a microservices architecture (catalog, search, discovery, checkout, post-purchase), significantly improving conversion and retention.
• Managed all technology teams end-to-end — including e-commerce, data (science, engineering, visualization) and infrastructure (IT assets, network, store openings, vendor relationship) — representing over 30 collaborators across three domains.
• Improved Web performance (Core Web Vitals), resulting in increased organic search visibility and traffic growth.
• Established collaboration frameworks and management rituals (cadenced reviews, steering committees, cross-domain alignment), fostering operational efficiency, accountability and transparency between business and tech stakeholders.
• Instilled a strong delivery culture supported by structured reporting, clear success metrics and systematic alignment with business growth objectives.
• Drove the adoption of modern cloud, DevOps and data practices (CI/CD, monitoring, personalization, microservices) to accelerate delivery cycles and enhance digital experience.
• Structured data governance to support business use cases (data flow reliability, compliance, analytics exploitation, insight generation).
• Implemented a 24/7 on-call policy ensuring platform availability, operational resilience and compliance with Canadian and European data protection standards.
• Managed an annual technology budget of over CAD 4M, optimizing investments for scalability, ROI and long-term strategic alignment.

Led the developer platform (developers.decathlon.com) and activities marketplace (activities.decathlon.ca), shaping their vision, growth strategy, and execution.

• Defined product vision, roadmap, and growth opportunities, ensuring alignment with business objectives and user needs.
• Conducted needs analysis, managed backlogs, and introduced rituals to foster collaboration between stakeholders and end users.
• Recruited and structured a multidisciplinary team of front/back-end developers and UX/UI designers.
• Achieved 20% month-over-month growth, reaching 30k monthly active users with a 4% conversion rate.
• Onboarded 500+ internal and external API consumers through clear documentation and scalable publication processes.
• Established repeatable processes to ensure consistent value delivery, improving communication and alignment across teams.

• Utilized technologies such as Vue.js, Nuxt.js, Typescript, and Node.js.
• Developed the initial version of Decathlon Activities, a community-driven sports platform.
• Led the development of the developer gateway at developers.decathlon.com.