About
With over 10 years of experience in the technology industry, I currently serve as Director of Technologies at Decathlon Canada.
My career spans diverse industries — retail and sport, logistics, digital agency, and education — across entrepreneurial ventures and leadership roles in small, medium, and large organizations.
This breadth of experience gives me the ability to adapt quickly to different contexts, build resilient teams, and deliver outcomes at scale.
I combine a strong culture of delivery with a business-first mindset: ensuring that technology initiatives are reliable, innovative, and always aligned with operational performance and growth objectives.
This approach enables me to bridge strategy and execution, consistently transforming ideas into measurable business impact.
My career spans diverse industries — retail and sport, logistics, digital agency, and education — across entrepreneurial ventures and leadership roles in small, medium, and large organizations.
This breadth of experience gives me the ability to adapt quickly to different contexts, build resilient teams, and deliver outcomes at scale.
I combine a strong culture of delivery with a business-first mindset: ensuring that technology initiatives are reliable, innovative, and always aligned with operational performance and growth objectives.
This approach enables me to bridge strategy and execution, consistently transforming ideas into measurable business impact.
Skills
Interpersonal
- Empathetic leadership
- Resilient & adaptable
- Fosters autonomy and collective accountability
Leadership & strategy
- Technology strategy & roadmapping
- Team leadership & coaching
- Cross-functional collaboration (business, data, product, marketing)
- Stakeholder management & executive communication
- Vendor & partner management
- Budgeting & P&L accountability
- Change management & organizational agility
Delivery & operations
- Program & project management
- Agile / lean
- Cloud infrastructure & scalability (GCP)
- IT governance & security alignment
Technical know-how
- API-first / microservices approaches
- Frontend frameworks: React / Next.js, Vue.js / Nuxt.js, Svelte / SvelteKit
- Backend frameworks: Python / Django, Java / Spring Boot, Ruby on Rails
- Data engineering & analytics enablement
- UI / UX design collaboration & prototyping
Experience
Sports retailer
🌍Global group - 5k+ employees
Sports retailer
🌍Global group - 5k+ employees
Technologies Director
Sep 2020 – PresentMontreal, Canada
Leading IT, data, and engineering teams with responsibilities in e-commerce, retail infrastructure, and data/AI, ensuring seamless omnichannel experiences for Decathlon Canada.
- Oversaw the development and continuous evolution of decathlon.ca, achieving over 99% uptime while leading its transformation into a fully omnichannel national platform.
- Directed the migration and stabilization of the Order Management System (OMS), enabling 24-hour delivery through a redesigned fulfillment strategy and expanded checkout payment options.
- Led end-to-end optimization of the customer journey (top and bottom of funnel) by designing and deploying a microservices architecture (catalog, search, discovery, checkout, post-purchase), significantly improving conversion and retention.
- Managed all technology teams end-to-end — including e-commerce, data (science, engineering, visualization) and infrastructure (IT assets, network, store openings, vendor relationship) — representing over 30 collaborators across three domains.
- Improved Web performance (Core Web Vitals), resulting in increased organic search visibility and traffic growth.
- Established collaboration frameworks and management rituals (cadenced reviews, steering committees, cross-domain alignment), fostering operational efficiency, accountability and transparency between business and tech stakeholders.
- Instilled a strong delivery culture supported by structured reporting, clear success metrics and systematic alignment with business growth objectives.
- Drove the adoption of modern cloud, DevOps and data practices (CI/CD, monitoring, personalization, microservices) to accelerate delivery cycles and enhance digital experience.
- Structured data governance to support business use cases (data flow reliability, compliance, analytics exploitation, insight generation).
- Implemented a 24/7 on-call policy ensuring platform availability, operational resilience and compliance with Canadian and European data protection standards.
- Managed an annual technology budget of over CAD 4M, optimizing investments for scalability, ROI and long-term strategic alignment.
Product Owner
Jul 2018 – Sep 2020Montreal, Canada
Led the developer platform (developers.decathlon.com) and activities marketplace (activities.decathlon.ca), shaping their vision, growth strategy, and execution.
- Defined product vision, roadmap, and growth opportunities, ensuring alignment with business objectives and user needs.
- Conducted needs analysis, managed backlogs, and introduced rituals to foster collaboration between stakeholders and end users.
- Recruited and structured a multidisciplinary team of front/back-end developers and UX/UI designers.
- Achieved 20% month-over-month growth, reaching 30k monthly active users with a 4% conversion rate.
- Onboarded 500+ internal and external API consumers through clear documentation and scalable publication processes.
- Established repeatable processes to ensure consistent value delivery, improving communication and alignment across teams.
Front-end Developer
Jan 2018 – Jun 2018Montreal, Canada
- Utilized technologies such as Vue.js, Nuxt.js, Typescript, and Node.js.
- Developed the initial version of Decathlon Activities, a community-driven sports platform.
- Led the development of the developer gateway at developers.decathlon.com.
Product and Tech Advisor
Sep 2021 – PresentMontreal, Canada
- Provided strategic advice to immigrant entrepreneurs in Québec on product strategy and technological investments.
Teacher
Apr 2017 – May 2018Montreal, Canada
- Delivered lectures on product management and front-end development.
- Coached students in scoping their product development through user stories, wireframes, and mockups.
- Shared best practices in front-end development.
Management software for outdoor organisations
🎨Agency - 0-10 employees
Management software for outdoor organisations
🎨Agency - 0-10 employees
Web Developer
Apr 2017 – Jan 2018Montreal, Canada
- Worked with RoR, Capybara, Factory Girl, HTML5, SASS, and CoffeeScript.
- Led UI revamps, produced wireframes, and created high-fidelity mockups.
- Developed features, conducted tests using Capybara and Factory Girl, documented feature functionalities, and headed the scoping of prototypes.
Unicorn tech company specializing in matching businesses with last-mile delivery options
🚀Scale-up - 5k+ employés
Unicorn tech company specializing in matching businesses with last-mile delivery options
🚀Scale-up - 5k+ employés
Product Designer
Sep 2014 – Sep 2016Hong Kong
- Directed UX and UI efforts for both mobile and web applications.
- Crafted wireframes and high-fidelity mockups.
- Collaborated closely with the engineering team to ensure accurate implementation.
Brand Manager
Oct 2013 – Oct 2014Hong Kong
- Elevated the brand's image across Southeast Asia, leading brand revamps, repositioning, and identity creation.
- Established project management platforms to streamline the efforts of four local marketing teams.
- Collaborated closely with the CEO and Head of International on the creation of investor decks.
Education
Paris, France
Jan 2017 - March 2017
Web development bootcamp
Ruby on Rails, Javascript, HTML & CSS. Git and GitHub as collaboration tools. App deployment on Heroku. GitHub profile (Borisstoy): https://github.com/Borisstoy
Barcelona, Spain
2011 - 2012
Double Master's Degree - Business Administration
Spain - 1st Ranked Marketing & Commercial Management Master Degree.
Clermont-Ferrand, France
Master degree - Business administration
Business Administration.
Guadalajara, Mexico
Licence degree - Business administration
Emphasis on business negotiation, branding.
Rennes, France
2006-2008
2 years program - Business administration
International business degree.